CREATED BY
Rose Seabrook
Demiana AlHaik
Sarina Cass
SERVICES
Content
Photography
Strategy
Community
Reporting
One of the longest-standing hotels in Los Angeles, Hotel Figueroa is an iconic beacon in the heart of Downtown. Following a two-year restoration, the hotel was in need of a complete digital rebrand and strategic ad placements to reach tourists and locals alike.
GHOST managed the local community outreach through micro influencer brand partnerships, curated branded content assets, and developed a compelling holistic digital ad strategy to drive revenue through organic social channels.
CREATED BY
Eileen Chu
Leticia Quoos
Kari Oliveira
SERVICES
Content
Photography
Strategy
Community
Reporting
Ghost successfully managed 60 West Wharf's social media presence on Instagram, Facebook, and Pinterest, initiating a dynamic launch with a countdown and a refreshed feed focused on the local neighborhood. Our collaborative efforts with PR and design firms ensured aligned messaging, contributing to a notable 70% occupancy rate before opening.
By leveraging Meta awareness ads and building local business relationships on Instagram, we significantly boosted follower engagement and organic growth. Additionally, our introduction of new KPIs and conversion tracking methods provided clear insights into ROI, further cementing the success of 60 West Wharf's marketing strategy.
OTHER CLIENTS
101 Bedford
160 Madison
APL
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BCBGeneration
BeerTable
Blueridge Group
Brasserie 8 1/2
Bravo
Breva
Cafe Centro
Cafe Pinot
Cavatina
Chef St.
City Market Social House
COD
Courtyard Santa Monica
Courtyard Union Square
Curology
Dave
DDC Domain
Dine Music Center
Dolce Vita
Estate
Foreign Cinema
Grand Tier
Granville
Hayes Mansion
Hilton
HolyCow
Hotel Figueroa
Hotel Caza
House of Blues
Hyatt Regency SF SOMA
Interstate Hotels
Ippudo / Panda Group
Kendalls
Kierin NYC
Kitchen For Exploring Foods
Koi Group
Kreation
La Brea Bakery
La Fonda del Sol
LACMA
Lincoln
Live Nation
Los Angeles Lakers
Maple
Maria’s Italian Kitchen
MasterCard
Meritage Collection
Naples 45
Nasty Gal
Nick & Stef’s (NYC)
Nick and Stefs (LA)
Nico
Not Your Mothers
Palette
Panevino
Pasea Hotel
Patina
Patina 250
Patina BBG
Patina Catering
Patina Restaurant
Patina Restaurant Group
Ray's and Stark Bar
Rick’s
Ritz Laguna Beach
Rock Center Cafe
RocNation
Rolling Greens
Rowland’s
sbe Global
Sea Grill
Sheila Fajl
Smile Direct Club
Stanford Court Hotel SF
Stella 34
Sunset Marquis
Tekila
The Emmys
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The Oscars
Veggie Grill
Warner Bros. Events
Who What Wear
Wolfgang Catering
Yamashiro
Yellow Magnolia Cafe