Mastercard’s Concierge mobile application on iOS and Android was lacking a social sharing feature. GHOST advised on product launch, pre-populated sharing copy and best viral practices.

what we did

Collaborated with RGA and Mastercard on strategy, product design, copy and overall software launch. We also supported a marketing campaign and generated graphics.

our results

A few months after launch, the Google Play and iTunes store reported an average of 4.7 stars and grew followers and sharing by 407%.

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