Mastercard’s Concierge mobile application on iOS and Android was lacking a social sharing feature. GHOST advised on product launch, pre-populated sharing copy and best viral practices.
what we did
Collaborated with RGA and Mastercard on strategy, product design, copy and overall software launch. We also supported a marketing campaign and generated graphics.
A few months after launch, the Google Play and iTunes store reported an average of 4.7 stars and grew followers and sharing by 407%.