Facebook Integrates New Click to Messenger Ads to Instagram by Shawn Binder

Now if you want to purchase something from an Instagram ad, you may be doing it through Facebook's social messenger platform via communicating with a bot. Yes, you heard that right, the Social Media juggernaut has rolled out ads that will redirect users when clicked to their mobile messenger app. 

This is key because since Facebook has purchased Instagram back in 2012 for a whopping 1 billion dollars, we've been waiting patiently for them to continue to build on their key platforms and leverage them for a more streamlined experience. Although it may seem counterintuitive to take users to a different application to make a purchase, it makes sense to native Facebook users. 

Once you've put in your bank information into Facebook you'll be able to easily purchase items from ads through applications that are running on the same coding, and furthermore are streamlined to speak to each other. 

It may take some time for brands and companies to figure out how logistically they will implement bots--and how they will handle customer service, but for now we're eager to see how this will change the landscape of online advertising. 

Instagram Launches Story Search for Hashtags and Locations by Shawn Binder

In the ever increasing battle between social media platform juggernauts- Instagram has announced a search feature that will allow users to find stories compiled from around the world based on location or topic. Which is literally the exact same thing Snapchat did two months previously (seriously, how have they not gotten hit with a lawsuit yet?)

Now, when you open up your stories tab you'll be able to search for hashtags (such as #SundayFunday) and see a compilation of user's stories who also include that hashtag. So now when you're feeling down and want to see nothing but stories about #puppies, there is an outlet for you!

So what does this mean for the future of Instagram Stories? Well, a lot actually. Now the platform can be utilized to check the weather in real time at any location, or learn what is going on at any point anywhere in the world. 

While Instagram has publicly stated that for the time being, these featured stories would not utilize Ads, it would beg the question: what is their long term marketing goal with stories. Perhaps this is phase 1 in a large picture of connecting us to the world around us through the photo sharing app. Utilizing ads on IG stories will eventually be implemented; it is just a matter of when.