Ghost NYC HQ / by Andrea Schmid

There may be no better neighborhood that embodies the essence of New York City than Nolita, where Ghost NYC is headquartered. Often stylized as ‘NoLIta’ (short for North of Little Italy), this diversified area lies just east of SoHo, west of Lower East Side and north of Chinatown. Inclusivity is a commonality, through architecture, culture and fashion. The hustle is evident - that’s what brought us here.

Every Monday morning, the team connects over coffee at Happy Bones, a three-table coffee shop known for it’s unique coffee cup design, $2 black coffee and, well, Instagram-able interiors. Other coffee shops frequented include Maman, Nickel & Diner and Saturdays NYC’s café + storefront concept.

City wanderings are quite common for us Ghosts, taking a few moments throughout the day to admire the surrounding contrast of structure and texture. A quote by Susan Sontag adorns a nearby storefront - “I haven’t been everywhere, but it’s on my list.” From dusk until dusk, Ghost NYC is proud to call Nolita home.

Storefronts pictured: Aēsop, Marché Maman, Nickel & Diner, Nolitan, Rick Owens, and Saturdays NYC.
All photographs taken on an iPhone 8 Plus, edited with select VSCO filters.


Written and Edited by: Colin Athens, Digital Account Manager