In the ever increasing battle between social media platform juggernauts- Instagram has announced a search feature that will allow users to find stories compiled from around the world based on location or topic. Which is literally the exact same thing Snapchat did two months previously (seriously, how have they not gotten hit with a lawsuit yet?)
Now, when you open up your stories tab you'll be able to search for hashtags (such as #SundayFunday) and see a compilation of user's stories who also include that hashtag. So now when you're feeling down and want to see nothing but stories about #puppies, there is an outlet for you!
So what does this mean for the future of Instagram Stories? Well, a lot actually. Now the platform can be utilized to check the weather in real time at any location, or learn what is going on at any point anywhere in the world.
While Instagram has publicly stated that for the time being, these featured stories would not utilize Ads, it would beg the question: what is their long term marketing goal with stories. Perhaps this is phase 1 in a large picture of connecting us to the world around us through the photo sharing app. Utilizing ads on IG stories will eventually be implemented; it is just a matter of when.