When it comes to hiring a digital marketing agency, a large volume of businesses have reservations. Of course, in an ideal world your business would be able to hire an entire marketing department to make sure your brand is holistically represented across all social media platforms, but the overhead cost oftentimes makes this improbable.
It can be difficult for brands to accept that while it is incredible to have someone on-site constantly updated your businesses’ social pages, the overhead cost and setbacks outweigh the benefits. Agencies allow you to set and forget your digital efforts, while making sure new and fresh content is being produced to help boost SEO optimization.
If you’re considering hiring a full-time digital marketing agency to spearhead your digital efforts, here are five benefits your company will receive.
When you hire an agency you’re receiving an entire team who specializes in social media marketing for less than the price of one full-time employee. While it may seem beneficial to have someone in-house handling your digital marketing, having an entire team of people to handle your social channels and content creation means that you have more time to focus on what matters: running your business to the best of your ability.
Much like a PR agency, a digital marketing agency comes with the benefits of having connections in the industry. By employing a full-service digital marketing agency representing you, they’ll be taking the lead when it comes to building out strategic partnerships that are beneficial. They’ll also be in charge of reaching out and coordinating with social media influencers who can be your brand ambassadors.
Influencer activations are creating huge buzz in the marketing world, with influencers having more purchasing power than friends or even family recommendations, making having a digital marketing agency who is able to coordinate with these influencers paramount.
Social Media Marketing is a big game of outreach, which is why having a team in your accounts daily will give your online presence the human touch it needs. An agency will be following other accounts in your geographical location and making sure you’re speaking to your direct audience.
When it comes to exposure, very few businesses have the opportunity to be as connected to their consumer base online as they would like. With an agency helping your online efforts, you’ll constantly be connecting with the people who are interested in your product and concept.
Having an online presence is crucial to helping your business grow, but with all that data the question remains: what do you do with it and how do you interpret it? With a digital marketing agency at the helm of your efforts they’re able to provide you with reporting and insights into what is working and what is falling flat.
When it comes to things such as Yelp and Facebook reviews, it can be difficult to focus on your current customers while making sure your business’ reputation remains intact. Which is why when you have a digital marketing agency on your side, they’re in your social media accounts daily making sure every question, comment, and concern is answered. Your customers want to make sure they’re being heard, and having a digital marketing agency running your accounts ensures that their opinions are properly reported back to you.