With a multi-use space, Palette in San Francisco was launching their first retail, restaurant and art gallery space. Being inspired by art and food, their goal was to launch a uniquely branded social identity that was out of the box, and that would draw diners and media to their grand opening.
what we did
Designed a branded feed that highlighted the artistic nature of their menu and space that attracted and distinguished the property. Organized a grand opening event featuring San Francisco's top influencers and digital publications.
Coordinated over 40 strategic influencers to promote and attend their Grand Opening event garnering over 1.5 million impressions. Social was responsible for over 10% of website traffic, with an increase of 54% new unique visitors month over month. Our customized artistic feed was recognized by @Instagram as a top page to follow.